News Flash


Posted on: March 2, 2021

Downtown Wayfinding Project

Yes Williamsburg Economic Development

The City of Williamsburg is seeking public input on the Downtown Wayfinding Project through a survey that opened today.

The survey can be found at and closes at 5 p.m. Monday, March 8.

The city is developing a plan to enhance the existing wayfinding system to make it easy for visitors and residents to navigate around downtown, promote parking opportunities, encourage local shopping and dining, and market special events.

The city has hired MERJE, a nationally recognized design firm with specific expertise in Community Wayfinding, to work with the community to create a well-designed and consistent signage system. The result of this work will include a consistently branded set of directional and informational signage that is scaled to help navigate from Interstate 64 to key locations in the city. One of the guiding principles of the work will be to reduce sign clutter where possible.

This project is in the discovery phase, during which the consultants gather information that will help them capture the character and culture of the city as they design the wayfinding signage. MERJE hosted a public meeting in January as part of this process.

The project area encompasses the entire city with a focus on Downtown, including parking and pedestrian movements. The city currently has vehicular directional signage but much of it is inconsistent or inadequate.


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